CITV (short for Children's ITV) is a British children's television channel which was launched on 3 January 1983, as a late afternoon programming block on the ITV network. CITV was the channel which broadcast Rosie and Jim.
In 2006, CITV launched as a channel in its own right. The CITV channel averages around 100,000 viewers between 4pm-6pm every day. The CITV strand on the ITV network airs on weekend mornings from 6am to 9:25am, as part of the ITV Breakfast time slot.